RUBICON’s entire corporate appearance was subjected to a comprehensive redesign in March 2018. The reputable IT service provider’s external and internal communication will in future appear in a contemporary and appealing design.
RUBICON has achieved continuous growth in recent years and has become a well-respected, medium sized enterprise with meanwhile 180 employees.
“Setting the next milestone in our corporate appearance and communication by introducing a corporate design was therefore only logical. The new corporate design will become visible over the coming months: at the new FORUM RUBICON meeting centre, on the website, at trade fairs and in brochures and other advertising means,”, says CEO Peter Grassnigg.
New design of the RUBICON logo
Product brand strategy as a basis for license salesOver the past years RUBICON has developed into a leading software enterprise serving international corporations and institutions in the public administration sector. A clear product strategy created the basis for developing a successful license sales business and a network of partners. A strict brand strategy and communication that builds on it are essential prerequisites in this regard. Hence the appearance of established products and services with new product logos.
The brand makes the difference: it bundles the competencies that RUBICON stands for. It is a promise understood by customers, partners and employees. Good brands are unmistakable. They instil trust and confidence and contribute sustainably to corporate success.